


The fish obviously caught people’s attention and is what people remembered us by. Customers were coming to us showing off their Cromag Fish tattoos and people were saying “Oh yeah, Blue Planet, you guys have that crazy fish logo”. The Cromag Fish quickly became our best selling design and it developed somewhat of a cult following on Oahu. We named it “Cromag Fish” based on Brian’s artwork and we printed it on T-shirts. The fish seems to be smiling and jokingly reminds that we need to take care of our Blue Planet or we will become as extinct as this crazy creature. We loved the ocean and every surfer sometimes feels like a “fish out of water”. As I was revising the sketches, I thought that it represented our young surf company in many ways. I still liked Brian’s original fish drawing the best and wanted to simplify it, so I hand sketched different versions of the fish body. I thought the fish was really creative and funky, so he came up with some more versions of crazy looking fish, including these: Why the Cromag and bones in the drawing? He derived it from Cro-Magnon, the name given to some of the first early modern human (homo sapiens) skeletal remains found. He thought it would be cool to use a T-Rex type head and give it a fish body.
#Blue planet logo movie#
He said he was inspired by the Jurassic Park movie logo which came out in 1993, the year Blue Planet was officially registered as a business. I really liked the fish and asked him how he came up with it.
