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I think Twitter’s current strategy may take them in a direction where they end up missing out on their biggest potential win. While slightly down from the 55% of tweets made in 2009 (or as high as 60% in 2010, another analysis found), the apps still served a large audience of power users that Twitter wanted to simply cut off and walk away from.Īs entrepreneur Nova Spivack warned Twitter back then, its failure to incorporate its API into its future plans could ultimately hamper its potential as a company:
The company never quite got a grip on the power Twitter had as a platform, and how an ecosystem of tools and apps that worked with Twitter was a better investment of its resources than spending eons trying to do things like tweak the structure of a thread or adding other bells and whistles that users didn’t really care about.Īt the time of the proposed shutdown over a decade ago, those Twitter apps had been responsible for 42% of tweets on the platform. It was the sort of classic, misguided move Twitter always seemed to make. Following its acquisition of Tweetie, which became Twitter’s own native app, the company in 2011 told developers they should stop trying to compete with Twitter on clients and instead focus on other API use cases, like data and verticals. Of course, there was a time when Twitter tried to shut down the Twitter app ecosystem: you know, 12 years ago. Twitter officially bans third-party clients after cutting off prominent devs
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The company tweeted it was only enforcing its “long-standing” rules, then rushed to update its documentation to reflect what those rules actually were. As backlash and outrage grew, Twitter then made matters worse by trying to gaslight its community about the situation.
Users and developers found out about the change as the apps stopped working, but not because of any official communication from Twitter itself. Instead of warning developers that Twitter’s policies were changing and giving them time to wind down their operations and communicate with their longtime users and subscribers, Twitter quietly, callously and deliberately revoked their API access. This week, in what has been one of the more depressing moments in tech history, longtime Twitter apps like IconFactory’s Twitterific, Tapbot’s Tweetbot and others like Birdie, Fenix, Echofon and many more were unceremoniously cut off from being able to access Twitter’s API and serve their customer base. It’s incredible how third-party Twitter clients had been able to survive Twitter’s ups and downs over the years, including its various API changes and constantly fluctuating business objectives and policies, only to be unceremoniously killed in 2023 by the whims of a billionaire. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories The end of the Twitter app era
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On Android devices alone, hours spent in 2022 grew 9%, reaching 4.1 trillion. Consumers are also spending more time using mobile apps than ever before. However, downloads are continuing to grow, up 11% year-over-year in 2022 to reach 255 billion. The app economy in 2023 hit a few snags, as consumer spending last year dropped for the first time by 2% to $167 billion, according to the latest “State of Mobile” report by data.ai (previously App Annie).
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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